41 leads · 1 ads
ProjectsDemo workspace · example data
ANALYSE → CREATE → IMPROVE
The Grove Residences
Baner, Pune · 2 & 3 BHK residences
2026-09-08 — 2026-09-21Grove Realty · Example account
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Price creatives have 61% lower CPL than amenity creatives in this report.
Weighted CPL by primary angle; unclassified and uncertain ads excluded. Directional rules, not a controlled experiment. Target CPL: ₹1,500.
| Creative | Angle | Spend | Leads | CPL | CTR | Impressions | Frequency | Conversions | Status |
|---|---|---|---|---|---|---|---|---|---|
| PriceReviewed | ₹42,000 | 41 | ₹1,024 | 2.8% | 44,000 | 2.1 | — | ||
| LocationReviewed | ₹38,000 | 31 | ₹1,226 | 2.4% | 44,000 | 2.8 | — | ||
| AmenityReviewed | ₹29,000 | 11 | ₹2,636 | 1.3% | 30,000 | 3.9 | — | ||
| Site VisitReviewed | ₹4,200 | 2 | ₹2,100 | 3% | 6,000 | 2 | — | ||
| LifestyleReviewed | ₹1,800 | 1 | ₹1,800 | 1.5% | 3,200 | 1.3 | — |
Performance by angle
31 leads · 1 ads
11 leads · 1 ads
1 leads · 1 ads
2 leads · 1 ads
How the rules work
Winner: at least 5 leads and 1,000 impressions with CPL ≤80% of target. Good: the same volume with CPL within target. Replace: spend ≥2× target with no leads or CPL >1.5× target, or potential fatigue. High CTR warning: CTR ≥2%, ≥50 clicks and click-to-lead rate below 2%.
Fatigue requires ≥5 leads and ≥1,000 impressions in both equal-length periods, current frequency ≥3, frequency up ≥20%, CTR down ≥20%, and CPL up ≥20%. These are review signals, not automatic budget or publishing decisions. Auto tags use text signals or configured image analysis. Review uncertain angles in Creative classification. Frequency is calculated per ad from impressions/reach; conversions are separate and may be unavailable.