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REFERENCE COLLECTION · 45 FICTIONAL CAMPAIGNS

One category.
Many ways in.

A curated library of real estate campaign ideas for Indian projects, built for launches, enquiries, site visits and social sharing. Every name, date, price and statistic shown is sample content.

45 CREATIVES
Launch creative sample: NOCTURNE. 3 & 4 BHK residences · From ₹2.40 Cr*
STUDIO / SAMPLE01

Private preview

NOCTURNE

3 & 4 BHK residences · From ₹2.40 Cr*

Request an invite
FICTIONAL SAMPLE
LaunchPortrait
Site Visit creative sample: STEP INSIDE. 12–13 October · 10 AM onwards
STUDIO / SAMPLE02

Weekend open house

STEP INSIDE

12–13 October · 10 AM onwards

Book your visit
FICTIONAL SAMPLE
Site VisitStory
EOI creative sample: FIRST IN LINE.. Priority access before public release
STUDIO / SAMPLE03

Expression of Interest

FIRST IN LINE.

Priority access before public release

Register interest
FICTIONAL SAMPLE
EOISquare
Offer creative sample: 48 HOURS. Save up to ₹8 Lakhs*
STUDIO / SAMPLE04

Launch window

48 HOURS

Save up to ₹8 Lakhs*

Unlock offer
FICTIONAL SAMPLE
OfferSquare
Location creative sample: EVERYTHING. CLOSER.. Metro 5 min · Tech Park 12 min
STUDIO / SAMPLE05

Central Location

EVERYTHING. CLOSER.

Metro 5 min · Tech Park 12 min

Explore location
FICTIONAL SAMPLE
LocationSquare
Amenities creative sample: YOUR 7 AM VIEW. Infinity pool · Sky lounge · Wellness club
STUDIO / SAMPLE06

Life, elevated

YOUR 7 AM VIEW

Infinity pool · Sky lounge · Wellness club

See amenities
FICTIONAL SAMPLE
AmenitiesPortrait
Investment creative sample: THE GROWTH CORRIDOR. Sample projection · 8.2% YoY
STUDIO / SAMPLE07

Investment note 01

THE GROWTH CORRIDOR

Sample projection · 8.2% YoY

Get the report
FICTIONAL SAMPLE
InvestmentSquare
Progress creative sample: THE VIEW IS TAKING SHAPE. Structure complete · Finishing underway
STUDIO / SAMPLE08

September update

THE VIEW IS TAKING SHAPE

Structure complete · Finishing underway

View progress
FICTIONAL SAMPLE
ProgressPortrait
Possession creative sample: WELCOME HOME. Keys ready from November 2026
STUDIO / SAMPLE09

Handover begins

WELCOME HOME

Keys ready from November 2026

Plan handover
FICTIONAL SAMPLE
PossessionPortrait
Lead Gen creative sample: THE PRICE LIST IS LIVE. Floor plans, costs and availability
STUDIO / SAMPLE10

Get project details

THE PRICE LIST IS LIVE

Floor plans, costs and availability

Send on WhatsApp
FICTIONAL SAMPLE
Lead GenStory
Inventory creative sample: A NEW VIEW OPENS. Limited garden-facing residences
STUDIO / SAMPLE11

Tower C released

A NEW VIEW OPENS

Limited garden-facing residences

View availability
FICTIONAL SAMPLE
InventorySquare
Lifestyle creative sample: ROOM FOR SLOWER EVENINGS. Sunset homes designed around you
STUDIO / SAMPLE12

Your Dream Address

ROOM FOR SLOWER EVENINGS

Sunset homes designed around you

Request an invite
FICTIONAL SAMPLE
LifestylePortrait
Payment creative sample: 20 : 80. Pay 20% now · Balance on possession*
STUDIO / SAMPLE13

Easy payment plan

20 : 80

Pay 20% now · Balance on possession*

Unlock offer
FICTIONAL SAMPLE
PaymentSquare
Location creative sample: WHY HERE?. Work · Learn · Shop · Unwind
STUDIO / SAMPLE14

The 10-minute neighbourhood

WHY HERE?

Work · Learn · Shop · Unwind

Explore location
FICTIONAL SAMPLE
LocationPortrait
Site Visit creative sample: THIS WEEKEND, COME HOME.. Saturday & Sunday · Limited slots
STUDIO / SAMPLE15

Hosted site tour

THIS WEEKEND, COME HOME.

Saturday & Sunday · Limited slots

Book your visit
FICTIONAL SAMPLE
Site VisitSquare
Enquiry creative sample: ONLY 12 LEFT. 2 & 3 BHK Premium Residences
STUDIO / SAMPLE16

Final inventory

ONLY 12 LEFT

2 & 3 BHK Premium Residences

Send on WhatsApp
FICTIONAL SAMPLE
EnquiryStory
Launch creative sample: BEFORE THE CITY KNOWS. Private previews open 18 October
STUDIO / SAMPLE17

Early access release

BEFORE THE CITY KNOWS

Private previews open 18 October

Request an invite
FICTIONAL SAMPLE
LaunchSquare
Amenities creative sample: A CLUB OF YOUR OWN. 18 curated spaces across three levels
STUDIO / SAMPLE18

The residents’ edition

A CLUB OF YOUR OWN

18 curated spaces across three levels

See amenities
FICTIONAL SAMPLE
AmenitiesPortrait
Location creative sample: CONNECTED BY DESIGN. Metro · Airport · Schools · Work · Retail
STUDIO / SAMPLE19

Five-point city guide

CONNECTED BY DESIGN

Metro · Airport · Schools · Work · Retail

Explore location
FICTIONAL SAMPLE
LocationSquare
Site Visit creative sample: YOUR SATURDAY, PLANNED.. Sample home · Clubhouse · View deck
STUDIO / SAMPLE20

A hosted three-stop tour

YOUR SATURDAY, PLANNED.

Sample home · Clubhouse · View deck

Book your visit
FICTIONAL SAMPLE
Site VisitStory
Investment creative sample: THE CASE FOR NOW. Infrastructure, demand and future supply
STUDIO / SAMPLE21

Investor brief / 02

THE CASE FOR NOW

Infrastructure, demand and future supply

Get the report
FICTIONAL SAMPLE
InvestmentPortrait
Progress creative sample: SEPTEMBER / ON SITE. A visual update from foundation to finish
STUDIO / SAMPLE22

Build journal

SEPTEMBER / ON SITE

A visual update from foundation to finish

View progress
FICTIONAL SAMPLE
ProgressSquare
Payment creative sample: ₹XX LAKHS. Sample price · Flexible milestone plan
STUDIO / SAMPLE23

A simpler way to begin

₹XX LAKHS

Sample price · Flexible milestone plan

Unlock offer
FICTIONAL SAMPLE
PaymentSquare
Enquiry creative sample: TAKE THE DETAILS WITH YOU. Plans · Prices · Amenities · Availability
STUDIO / SAMPLE24

Project information pack

TAKE THE DETAILS WITH YOU

Plans · Prices · Amenities · Availability

Send on WhatsApp
FICTIONAL SAMPLE
EnquiryPortrait
Launch creative sample: A NEW REALM AWAITS. Launching soon
STUDIO / SAMPLE25

An arrival unlike any other

A NEW REALM AWAITS

Launching soon

Request an invite
FICTIONAL SAMPLE
LaunchSquare
Lifestyle creative sample: WHERE EVENINGS BECOME OCCASIONS. Private preview
STUDIO / SAMPLE26

Private residences for a considered life

WHERE EVENINGS BECOME OCCASIONS

Private preview

Request an invite
FICTIONAL SAMPLE
LifestylePortrait
Offer creative sample: NOT TOO SMALL. NOT OUT OF REACH.. 2 & 3 BHK residences from ₹XX Lakhs*
STUDIO / SAMPLE27

We chose just right.

NOT TOO SMALL. NOT OUT OF REACH.

2 & 3 BHK residences from ₹XX Lakhs*

Unlock offer
FICTIONAL SAMPLE
OfferSquare
Payment creative sample: MORE HOME. LESS WAIT.. 20 : 80 sample payment plan
STUDIO / SAMPLE28

A plan designed around you.

MORE HOME. LESS WAIT.

20 : 80 sample payment plan

Unlock offer
FICTIONAL SAMPLE
PaymentSquare
Launch creative sample: A GREAT ADDRESS. A NEW LANDMARK.. 2, 3 & 4 BHK premium residences
STUDIO / SAMPLE29

Sample Heights · Central District

A GREAT ADDRESS. A NEW LANDMARK.

2, 3 & 4 BHK premium residences

Request an invite
FICTIONAL SAMPLE
LaunchPortrait
Location creative sample: THE CITY, FROM A BETTER POINT OF VIEW.. Central location · Limited inventory
STUDIO / SAMPLE30

Premium Residences · Sample District

THE CITY, FROM A BETTER POINT OF VIEW.

Central location · Limited inventory

Explore location
FICTIONAL SAMPLE
LocationPortrait
Lifestyle creative sample: THE ART OF ARRIVING HOME. A quiet collection of sky residences
STUDIO / SAMPLE31

Private living / Volume 01

THE ART OF ARRIVING HOME

A quiet collection of sky residences

Request an invite
FICTIONAL SAMPLE
LifestylePortrait
Launch creative sample: SPACE THAT MAKES A STATEMENT. 3 BHK · 1,850 sq.ft · ₹XX Lakhs onwards*
STUDIO / SAMPLE32

Premium Heights

SPACE THAT MAKES A STATEMENT

3 BHK · 1,850 sq.ft · ₹XX Lakhs onwards*

Request an invite
FICTIONAL SAMPLE
LaunchSquare
Site Visit creative sample: SITE VISIT THIS WEEKEND. 10:00 AM–5:00 PM · Sample District
STUDIO / SAMPLE33

Saturday, 17 October

SITE VISIT THIS WEEKEND

10:00 AM–5:00 PM · Sample District

Book your visit
FICTIONAL SAMPLE
Site VisitStory
EOI creative sample: REGISTER YOUR INTEREST. EOI deadline · 20 October 2026
STUDIO / SAMPLE34

Early access closes soon

REGISTER YOUR INTEREST

EOI deadline · 20 October 2026

Register interest
FICTIONAL SAMPLE
EOISquare
Enquiry creative sample: SAMPLE RESIDENCES. A complete overview for your shortlist
STUDIO / SAMPLE35

Project information / At a glance

SAMPLE RESIDENCES

A complete overview for your shortlist

Send on WhatsApp
FICTIONAL SAMPLE
EnquiryPortrait
Location creative sample: FIVE MINUTES FROM WHAT MATTERS. Business district · Metro · School · Hospital
STUDIO / SAMPLE36

The connected address

FIVE MINUTES FROM WHAT MATTERS

Business district · Metro · School · Hospital

Explore location
FICTIONAL SAMPLE
LocationSquare
Lifestyle creative sample: MAKE ROOM FOR THE LIFE YOU IMAGINED. Light, calm and room to belong
STUDIO / SAMPLE37

Life at Sample Residences

MAKE ROOM FOR THE LIFE YOU IMAGINED

Light, calm and room to belong

Request an invite
FICTIONAL SAMPLE
LifestylePortrait
Amenities creative sample: A WORLD WITHIN. Spaces made for every hour of the day
STUDIO / SAMPLE38

The amenities collection

A WORLD WITHIN

Spaces made for every hour of the day

See amenities
FICTIONAL SAMPLE
AmenitiesSquare
Investment creative sample: THE OPPORTUNITY, IN NUMBERS. Illustrative data only · Not financial advice
STUDIO / SAMPLE39

Sample investment outlook

THE OPPORTUNITY, IN NUMBERS

Illustrative data only · Not financial advice

Get the report
FICTIONAL SAMPLE
InvestmentPortrait
Inventory creative sample: LIMITED INVENTORY. Registration window closes 22 October
STUDIO / SAMPLE40

Final release

LIMITED INVENTORY

Registration window closes 22 October

View availability
FICTIONAL SAMPLE
InventorySquare
Payment creative sample: ₹85 LAKHS. Sample price onwards*
STUDIO / SAMPLE41

A clear path to your new home

₹85 LAKHS

Sample price onwards*

Unlock offer
FICTIONAL SAMPLE
PaymentPortrait
Launch creative sample: NOW LAUNCHING. Premium Heights · 2 & 3 BHK residences
STUDIO / SAMPLE42

The reveal · 12 October 2026

NOW LAUNCHING

Premium Heights · 2 & 3 BHK residences

Request an invite
FICTIONAL SAMPLE
LaunchPortrait
Progress creative sample: CONSTRUCTION UPDATE. Overall sample progress · 68%
STUDIO / SAMPLE43

September 2026

CONSTRUCTION UPDATE

Overall sample progress · 68%

View progress
FICTIONAL SAMPLE
ProgressSquare
Launch creative sample: LESS, BUT BETTER.. A limited collection in the heart of the city
STUDIO / SAMPLE44

Premium Residences

LESS, BUT BETTER.

A limited collection in the heart of the city

Request an invite
FICTIONAL SAMPLE
LaunchSquare
Enquiry creative sample: YOUR NEXT ADDRESS?. 2 & 3 BHK · Central location · Sample offer
STUDIO / SAMPLE45

Tap into something better

YOUR NEXT ADDRESS?

2 & 3 BHK · Central location · Sample offer

Send on WhatsApp
FICTIONAL SAMPLE
EnquiryStory

How to use this library

Plan a campaign by intent

Most project campaigns move through the same stages: teaser and launch, expression of interest, site visits, offers and payment plans, location and amenity education, construction progress and finally possession. Pick one creative per stage, keep the project facts consistent, and change only the message.

Formats that fit the channel

Square works for feeds and WhatsApp broadcasts, portrait earns more screen in Instagram and Facebook feeds, and story formats suit reels covers, stories and WhatsApp status. The studio exports every creative in the sizes a campaign needs.

Categories in this library

  • Launch: 7 creatives
  • Site Visit: 4 creatives
  • EOI: 2 creatives
  • Offer: 2 creatives
  • Location: 5 creatives
  • Amenities: 3 creatives
  • Investment: 3 creatives
  • Progress: 3 creatives
  • Possession: 1 creative
  • Payment: 4 creatives
  • Lifestyle: 4 creatives
  • Inventory: 2 creatives
  • Enquiry: 4 creatives
  • Lead Gen: 1 creative

Done for you

The creatives service turns your approved brief and photographs into a full set in three to five working days. For a quick single post, the free creative maker runs in your browser.

Questions about real estate creatives

What is in the real estate creative sample library?

Forty-five fictional campaign creatives grouped by intent: launch, site visit, expression of interest, offer, payment plan, location, amenities, investment, construction progress, possession, inventory, lifestyle and enquiry. Each shows a headline, supporting line and call to action in square, portrait or story format.

Can I use these creative ideas for my project?

Yes. The library is a reference for planning a campaign. The studio adapts any idea to your approved facts, photographs and brand, or you can recreate the simplest versions with the free creative maker.

Are the projects, prices and dates real?

No. Every project name, date, price, discount and statistic is sample content. Real campaigns must use figures supplied by the developer and the exact RERA details.

Which formats do real estate creatives need?

Square 1080×1080 for feeds and WhatsApp, portrait 1080×1350 for Instagram and Facebook feeds, and story 1080×1920 for reels covers, stories and status updates. A campaign usually needs all three.